Our Challenge

Social Issue Because of Not Exercising(Case in Japan)

  • ※1Yoshimura N, et al. J Bone Miner Metab.(2009)27(5):620-8)
  • ※2Clinical Guidelines for Hypertension 2019
  • ※3National Health and Nutrition Survey 2019
  • ※4Cabinet Secretariat, Cabinet Office, the Ministry of Finance and the Ministry of Health, Labour and Welfare:“Future Outlook for Social Security Focusing on 2040”(Schedule Based/Economic Baseline Case) May 2018
  • ※5The Japan Sports Agency: 2020 “Public Opinion Survey on Sports Implementation Status”

The number of Japanese patients with locomotive syndrome is approximately 47.00 million, including potential patients, which accounts for about one-third of the Japanese population. Additionally, the number of patients with hypertension is 43.00 million, and there are as many as 22.51 million individuals at risk of diabetes. These numbers continue to increase. As indicated by these statistics, the number of patients with diseases related to exercise status is very high. Medical care costs amount to JPY 47.8 trillion, while nursing care costs reach JPY 15.3 trillion, and both are continuously rising.

Furthermore, the number of people who did not exercise in the past year is 20.04 million, and an alarming 15.84 million individuals are projected to continue refraining from exercise. The significant number of non-exercisers poses a high risk to their health.

Our Challenge

Eliminate I cant exercise

We seek a future where anyone can exercise

Exercise is essential for preventing lifestyle diseases and prolonging a healthy life expectancy.
We aim to reduce bed-ridden risk and create a healthy, positive future by [Eliminate "I can't exercise."]

Based on the social problem caused by a lack of exercise, we want to advocate [Eliminate "I can't exercise"] as Our Challenge, seeking a future where anyone can exercise. Exercise is essential for preventing lifestyle diseases and prolonging healthy life expectancy. We will reduce bed-ridden risk and create a healthy and positive future by [Eliminate "I can't exercise."]

We hope that the term "Our" in "Our Challenge" encompasses not only us, the manufacturer, medical institutions utilizing B-SES, and our partner companies in a broader sense. We are firmly committed to [Eliminate "I can't exercise"] and working towards creating a healthy and positive future.

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